"When comes the saints, comes the evils, bring the lxrd$"

By lulu

The Bvck Lxrd$ struck Phoenix like lightning! The Brand hails from the East  (Newark, New Jersey) but has found a second home in West.  

Putting forth dark edgy tones, the Blvck Lxrd$ balance hard heavy metal features & fonts with soft imagery. (take my personal favorite the Hummingbird TThey create attire for both men and female. 

The brand is lead by a duo miles apart. Their reach spans across both seaboards. Having power, authority, and influence they are LXRDS of their fait. 

Khary

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Extending his reach to Phoenix, Khary is the LXRD of the west. He is the fighter that preservers. Far from the devil's workshop his hands are never idle. Khary captures the brand's image, and heavily influences style. A man of few words, he allows his work to speak for him. Not scared to lose, Khary is the man in the Arena.

"It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat."

-Teddy Roosevelt

Chris

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A Man who not knows fear, cannot beat himself. The Man with the plan, Chris provides the hustle needed to bring the brand across the finish line. The Lxrd of the East, Chris resides in Jersey were the two founders grew up. 

Chris possesses the knowledge and wisdom to make an impact. Not one to aim low and hit, Chris is the spark needed to find opportunities for the brand to develop and grow.

If one Lxrd swings the sword, the other carries the map. Chris' vision is the guid, and his professional skills are the compass to move forward within the industry. 

Regardless of outcome The Blvck Lxrd$ will aim for the stars; and the ground will shake.  

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Photo: John Gonzalez l @jxhnphotos

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